FAQ’s include questions about Internet terminology and aspects of CM business. If you have a question about anything on this website please submit it on our contact page form.

What is SEO?

SEO: Short for search engine optimization. “Digital is now the company’s main marketing channel with the majority of investment going on SEO”

What is a “virtual team”?

Critical Mojo has a virtual team of professionals in the San Diego area. This means that when a project is accepted, a team is chosen to create the best work for the customer. CM works with independent contractors with years of experience in their fields.

Digital Marketing?

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

How do I choose the best digital marketing agency for my needs?

A Digital Agency is an advertising agency that has evolved to meet the changing needs of marketing in the digital age. Digital Agencies bring graphic design and copywriting together with new technology and modern marketing techniques. In selecting an agency to fit your needs, check these practices: 1). Google Best Practices 2). The agency will register everything in YOUR name, not theirs 3). Is willing to offer to hand off everything they’ve created to you and your team, if that’s your desire 4). Has a broad knowledge of most business entities.

What is a “site plan”?

A site plan, with regard to a website, is an infrastructure plan similar to an architectural plan when building a house. It involves a detailed outline of proposed navigation and design elements for a new website or updated website. Site plans are often prepared by a lead website consultant or member of a team that will be designing, developing and implementing your website.

Google Local Guide and Google Best Practices

Critical Mojo has a Certified Google Local Guide on staff. CM also uses Google Best Practices including Google Search Console and Google Analytics. They know how to get you up on the search engine fast. Their Google specialist visits seminars and keeps up on Google algorithm changes to give you the best “leg up”.